Virgin Media is looking to Britain's Got Talent's enormous weekend audience to launch its first ever HD TV ad to showcase its growing HD offering.

The new ad will hit screens tomorrow evening during the UK's highest rating weekend show Britain’s Got Talent on ITV1 and ITV1 HD.

Virgin currently offers 12 HD TV channels across sport, entertainment, film, nature and documentaries, all available at no extra monthly fee, alongside hundreds of hours of on demand HD content.

 
The ads were created by Rainey Kelly Campbell Roalfe/Y&R and directed by Steve Hudson of HungryMan Films and the TV ads are part of a multi-million pound media campaign, which includes TV, print, outdoor, cinema and online.
 
Ashley Stockwell, executive director of brand and marketing at Virgin Media, said: “As we make HD available to millions of people for no extra monthly fee, our new HD campaign showcases the glorious experience of watching the forthcoming football World Cup, as well as a wide range of entertainment including movies, music, drama and nature all in amazing High Definition. We continue to add to our great range of TV content, giving customers a real choice and making Virgin Media the best TV service around.”