Which iconic brands would they be?

Mmm. That should shake things up.

Haven't they just got rid of the whole digital department to pay this guys wages?

Donk!

I think you dropped another name.

And left out McCann Brum. How rude.

Usual regional comments as I expected. Getting a creative of this calibre into the regions is a great thing for TBWA and for the lacking standard of regional advertising. Good luck Richard.

In other news, Stockport town just signed Ronaldo but he only stayed there five minutes and then left because they weren't the top flight team he expected and he didn't like the weather. allegedly.

Do I win £5???

New York, Amsterdam, Sydney, Didsbury.

Spot the odd one out.

Usual bigoted Londonial comment. You probably believe all African footballers are crap eh? Or perhaps you've got some final solution to the 'regional' problem?

Let's just hope for TBWAs sake that he's better than the other self-styled Londonial creative they got in.

"No that was because they lost Nissan. And GDH and Crown.

And Go Compare..."

When you lose good people, you lose good clients. And from what I hear there's an exodus.

There is a lot of talent at this level in the regions. However, the point of this hiring, like so many others, is primarily PR based. It's to impress clients and the rest of the industry - look at us, we can attract London/US/European talent.
It's not because the person is neccesarily of a higher calibre in terms of creativity.
Ultimately this kind of hiring is ofetn for the wrong reasons, hence why it rarely goes the distance. It's style over substance, however, time will tell whether or not this is the case.
However, if I was the CEO of TBWA, I'd be asking "Bearing in mind the account losses we're currently suffering, and as we already have an Exec Creative Director, what the hell are we doing hiring another person at this level!!"
It does remind one of "fiddleling whilst Rome burns.

Lewtas and Dickie are big mates. That is all you need to know.

Like watching an old oil tanker with no crew trying to avoid an iceberg

They can be like Pip and Estella in Great Expectations, skipping around their derelict estate whilst Fergus sits by the fire in a wedding dress covered in cobwebs

miserable set of tw*ts why not wait and see what this guy has got to offer? Think this industry is full of moody b*****ds who will never amount to anything apart from slagging off people on this website. I see a set jealous staff who will never ever achieve this guys level so instead of praise it's just easier to slag off.

anon: 12.57

Here Here!

I'm afraid that the comments section is fast becoming a forum for nothing more than negative uninformed wingeing and jealously - the bitter and twisted brigade!
I think it's time The Drum got a hold of this (ban annonymous postings? - yes, deliberately ironic!) before all credibility, disapears into the dark place from which so many of these 'annon' postings come from.
Our regional industry is starting to look like it is populated my silly petulant addolecents, instead of grown-up, talented professionals - not a very good piece of pr for the regional scene is it?

Now that is how to dish up beef Mick!!

Mick Greer.

Are you including yourself in this?

And for the record, I doubt you've got either the experience or pedigree to call me 'son' - presumtious and arrogant in equal measures.

And do you include your own colleagues in the 'no talent up here' catagory.

Anon:13.27

You're right, it is.

But if you're going to throw your toys about, and slag people off, at least have your balls big enough to put your name behind it!

Otherwise, your just a liitle boy shouting names from behind your big brothers legs!

Anon 13:27:

I will personally set fire to the Drum's favourite tea cosey if they take any steps to stop this - be honest, we all love it!!!

It's a tough, bitchy industry and we need throw or toys out now and again!

Mick Greer must be a Tory

Was that the Saatchi Gallery, Mick? I worked there too, a couple of summers ago. Small world! As for the One Show, that Irish bird's a bit tasty aint she. What she like in real life? Flightly I reckon.

Another good thread on the Region's very own Scamp.

If working at Mick's list turns you into an arrogant ass like Mick, then I'll stick with the regions thanks.

Crawl back into your one-man office Mick. And enjoy them awards, ooooh lovely.

there's only one way to settle this........

lol - yep i've an A5 leaflet for Mick to conjugate over.

Re - Oil tanker - TBWA does have a rudder in the form of J Triner and Alex Jackson.......... on second thoughts...mind the iceberg...

Is that not Alex Johnson?

And you wonder why all the good accounts move down here to London!

If you spent more time trying to produce decent work, and less time demonstrating how insecure you all are, maybe they wouldn't!

You lot are doing the regional ad scene no favours at all

Hold on, are there any Scots at the Roses this year?

Mick Greer - anon 16.10

No it means I've got work to do. But I will admit, you certainly look old enough to call me son - and I'm well over 40!

How many of those One show, Cannes and D&AD awards did you win while working in the regions, Mick?

Henry Monsell. Bludgeoned by a Scottish Bronze Award. What a cheap way to go.

Bronze is optimistic.

Mick 17:11

I'm guessing you've never had a blowie.

I agree with Mick.

I'm talentless and I work in the regions.

However, I have talentless friends who couldn't find work up here so had to try their luck in London, New York, Amsterdam and Sydney.

Thankfully there were talent-free agencies in all those cities so they landed on their feet.

I might be biased here, being a creative an all, but I really do think there are talented people up here capable of doing some great work. Its a shame that most of this great work ends up in bottom drawers because the suits are so shit at selling it in. I've worked at three 'big' agencies in manchester now, and the standard of account handling and management was piss poor in all of them. It needs sorting out at the hiring stage. Ask them what their favourite ad is, and if they say 'Andrex puppies', don't employ them. Fuckers.

Never a more true word spoken.

Yes anon 18.25 you're quite right, you are biased. 'Good Suits' are more interested in delivering campaigns against key business objectives;

1) Increasing consideration
2) Measurement against KPI's
3) Integrating with other lead agencies.
4) Delivering against budgets.
And many more mundane but important considerations........but winning awards would not necessarily feature in the top 10 reasons for delivering good communications and answering a brief.

Winning awards and having an 'ooooo sooo creative' piece in your portfolio, funnily enough appears from a 'suits' perspective to be priority of the up and coming young Turk creative’s. (Deliberate generalise sweeping statement) but it does happen and even more so at the 'big' agencies of which I have worked both in the regions and in the Smoke over the past 23 years. Fuckers.......

Fantastic. What I love is that when, say, Scottish stories end up with spats like this all you Northern Monkeys come on and say how pathetic it makes their scene look – and you're right. But this clearly proves it's not an exclusive Jock affliction.

I would like to accentuate the positive here. It proves regional industry types have a little bit of time in their day to take their head out of their ars*s to look around and get involved. In London they're so busy making money for "the man" while chained to their desks to get involved in squabbles.

too all upset parties please see this link

http://www.mcdonalds.co.uk/career/crew-page/crew-page.shtml

have fun!!!!

re: anon arsewipe 18:25 - yes if creatives were more aware of measurability , integration and budget - after all this is a business not an extension of art college - then more creative might be deemed good. The reason why creative ends up in the bottom drawer may be because it simply missed the mark - or is shite.
re: anon 9:36 - your patter is lame

If you all spent more time working and less time tickling each other, the standards may improve!

Now get back to your desks gayons!

Anon 8.25....all well and good post-approval and production of work but how the hell do you know how well something is going to perform against your criteria when it's still a visual. Takes imagination and understanding of a consumer beyond that of acronyms and research feedback. Unfortunately, most account management don't appear to have the ability to do that or to convince a client to rely on the knowledge and integrity of the agency.

It's not about awards, they are a byproduct of good thinking and execution of work by the whole agency and client. It's about creating memorable and engaging expressions of a razor sharp strategy.

And the creative process is not one in splendid isolation of the rest an agency.

Yes, there are book-filler creatives out there but most I've come across have an innate and intuitive understanding of consumer motivations. They might not be able to express it in robust business language but I'd put my money on their best guess over a seat-warmer any day.

See Cadbury Gorilla for details

Regards

A Client.

Well if a client said it, it must be correct!

(I agree. A great signing... Maybe he will help bring back the glory days...)
The glory days are in the distant past matey. In fact they were left in Oakland House with Betty the tea lady and her hot spoon!