Drayton Manor Theme Park has appointed Gough Bailey Wright to handle its national PR.

Bromsgrove-based Gough Bailey Wright will promote the Staffordshire attraction, which is celebrating its diamond anniversary,  to the UK’s national consumer and B2B print, online and broadcast media.

Colin Bryan, managing director of Drayton Manor Theme Park, said: "I’ve known and worked with Gough Bailey Wright for more than a decade and over the years I have come to trust their judgement and admire their passion for promoting Drayton Manor Theme Park.”

Drayton Manor receives more than 1m visits a year to its family attractions including Thomas Land.