E-commerce and online marketing agency Radiator has been
 appointed to develop an e-commerce website and strategy 
for
 Murray Farmcare, the veterinary pharmacy 
and
 medicines supplier.

Radiator’s brief with Murray Farmcare is to
 create a new account ordering and transactional website that is easy for
 its core farming community to use whilst building the brand UK wide in
 the horse and domestic pet markets.


Fraser Hogg, co-owner and creative director of Radiator, said: "As
 Murray Farmcare sells a range of restricted and prescription only
 products, the eCommerce aspect of this project will be particularly
 challenging, requiring the streamlining of a necessarily complex
 purchase procedure.


From its base in Dumfries and Galloway, Murray Farmcare has become
 established as one of the UK's leading veterinary pharmacies,
 specialising in livestock health and nutrition.