An online competition from bookmaker Sportingbet offering football fans the chance to win £1m through the upcoming World Cup has been developed by An Agency Called England.

The Sportingbet £1m World Cup predictor has been developed in 23 languages in order to ensure that the competition has global appeal with entrants being asked to correctly predict the outcome of at least 45 of the 48 Group Stages matches plus the outright winner of the competition, being held in South Africa this summer.

The competition is being rolled out across 25 countries with the World Cup Predictor feeding in the latest match betting odds to guide players on making their predictions, and for those players keen to back their match predictions, links to the Sportingbet World Cup markets are available.

The Leeds-based marketing services agency worked alongside the client's global marketing and IT teams in developing the game online.

To qualify to play, the user has to begin with a £10 bet through the site before 11 June on any sports market with odds of 1.2 or greater and the player will be granted a playcode to enter their predictions.

Tony Stanton, chief executive of An Agency Called England, commented: "England is well known for award winning creative, but what is perhaps less well known is that we have been at the forefront of digital marketing and innovation since the mid-90's, and continue to lead with developments that consistently drive heavy traffic to clients sites in both the online and mobile space. We are delighted to have worked with Sportingbet on this project, it is their flagship initiative this summer around the globe. To deliver a complex project on time and on budget that required the highest level of security, full integration with the clients existing infrastructure and against an immovable deadline such as the FIFA World Cup is a great credit to the whole England team, and we are rightly proud. All we now need is England to win the World Cup!"