Skincare brand Freederm will be the official sponsor of the final series of Big Brother, which is set to air next month on Channel 4, with Bray Leino providing creative and media buying.

Kicking off in June, the final series of the reality series will be backed by 56 different idents for the brand for each ad break, varying from five to 15 seconds in length.

Virginia Melis, brand manager of Freederm, commented: ‘’We are delighted to be the sponsors of the final series of Big Brother–it’s a programme that has changed the way our television landscape has developed over the last 11 years. Both brands have a unique similarity – boosting freedom and confidence and allowing people to be who they really want to be.”