Bulmers launches Summer Blend campaign
Bulmers launches Summer Blend campaign Bulmers has launched its first work from St Luke's since the agency won the creative business from Glasgow-based Frame in March.
Bulmers Summer Blend aims to position itself as the ideal summer cider and the national 6-sheet poster campaign will appear outside a number of key stockists of the limited edition 568 ml bottle from 24 May.
Doug Cook, brand manager, Bulmers at Heineken UK said: “The start of Summer is the perfect time to launch the poster campaign for Bulmers newest product innovation, as Summer Blend is a variant that offers a lighter flavour and taste that is perfect for the warm, relaxing sunny days that the UK will, hopefully, enjoy over the next few months.”
Bulmers Summer Blend, which is the first in a series of limited edition flavour variants, offers "a subtle tanginess of apples combined with a fruity aroma of pears".
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Nice and vibrant creative which I think would capture the attention of the consumer. I liked what Frame did before, but I like what St Luke's has done here too.
Nice touch with the deck chair graphic
I like it. It will appeal to children.
It seems a very inefficient way of importing fruit.
I'm sure St Luke's are not proud of it. A bad client brief is usually at the root of all bad work.
Manicured lawn – check
Blue sky – check
Iconic deckchair - check
Sun - check
Icelandic dust cloud rolling in across the grass – check
It's not terrible and it's not great.
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Hmm, those floating fruits are vaguely reminiscent of James and the Giant Peach. Shame it didn't go further down that quirky, Roal Dahl-esque route.
It does look bright and summery though; 'does what it says on the tin', gets the point across pretty effectively - but is much more 'safe' than would have hoped for. Probably a client requirement though. ("Keep it middle class and aim at 35-plus Wimbledon watchers - stay away from that World Cup rabble and wacky students, ya'?)
At least there's not a picture with ice in the glass. Come on, we know it's just a clever trick to reduce the alcohol percentage as the ice melts, requiring the imbiber to drink more to reach the same degree of inebriation they desire, thus selling more product. We see through you, Heineken...wu-huh-huh
od dear Erica, I assume, from your genius insight, that you don't work on any drinks business?
bollocks erica
If you add a cup of water to a pint of cider you;re still drinking a pint of cider.
Actually the ice makes you drink it slower. so you consume less.
So much for your theory.
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It's pretty but it has no idea. Like so much work around at the moment. Cue rant about Photoshop web based people taking over with their silly drop shadows and '3D' effects.
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