DublinBet.com, the online casino that allows users to bet in a live, real casino, is set to undergo a re-branding exercise this summer.

Overseeing the rebrand is Grant Fraser. Formerly marketing manager for Setanta Sports Scotland and senior digital planner at Dog Digital, he is deputy CEO of VueTec Ltd, the firm that owns and operates DublinBet.com.
 
The rebrand involves Material Marketing, Dog Digital and PMPR Excellence for "extended idea generation and strategy sessions", facilitated by Charlie Robertson of branding consultancy Red Spider.
 
Fraser commented: “Now is an excellent opportunity to re-brand. DublinBet has been very successful since it launched in 2005, we are about to start serious marketing to promote our excellent software, and to do this we need a strong brand. It’s important we get this absolutely right and deliver something that will help DublinBet compete against the big players within this industry without requiring their hefty marketing budgets.
 
“To date DublinBet has been generating a steady flow of new customers through affiliate marketing but mainly as a directly result of word of mouth, as the software that fuels our live Roulette, Blackjack and Punto Banco games creates a unique online gambling experience that is second to none.

“There are 14 of us involved in the re-brand – a large group, but is one laden with talent.
 
"We have a tight timescale and need this turned around in June in order to make progress with the website re-design which we’re hoping to have live in August.  It’s a big challenge, but one we’re all relishing.”