Preview: KLM's new Totesport Casino TV ad
Birmingham's KLM has created a new television ad for Totesport Casino which breaks tonight. Watch it here first.
The 30 second spot will run on networks including SKY, ITV 4, Dave, Virgin 1 and Bravo. It was shot in Argentina and stars the 'hand lord' Marcos Perez.
The ad shows Perez doing a series of hand juggling motions involving playing cards, dice and balls. He juggles the cards and eventually fans them out to reveal 'totesportcasino.com'.
It is KLM's first advertising work for Totesport Casino and was written by the agency's creative director, Paul Baker, and produced by The Gate Films. It was shot by James Henry and directed by Phil Taylor.
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Comments
Now that's magic! Quite different for an online gaming ad, quite a subtle approach. Nice production.
Looks like stitched together stock images. Shutterstock, not Getty.
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Big ad done on 0 budget spec!
Top work PB...now back to work you slacker...
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It's great, beautifully shot. A lot better than the run of the mill tacky online gaming ads that assault our senses on TV these days...nice job Paul. I wonder if this comment will be allowed to run....not a hint of negativity
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Very polished, love the music and great production values. Very different to the usual tacky online casino ads and differentiates Totesportcasino. Great work Paul.
Nice, atmospheric, stylish. Only quibbles are the editing is so intentionally fast throughout there's little chance of anyone even spotting the cards "eventually fan... out to reveal 'totesportcasino.com'", let alone reading it. And the voiceover sounds very weary in the final words, like she's tired of speaking!
Actually I didn't spot that, 17:01, so case proven. And I had to listen to the voiceover a second time because it was so garbled. Nicely shot though and good sound track/design.
Looks ok-ish - lacks an idea.
Not sure I concur with all this praise...
There's no idea, can't work out why you'd spunk your budget on filming this in Argentina, and poorly executed. To be Frank.
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Voice over sounds crystal to me, maybe it's your crap computer making it sound garbled and as for weary jesus your negativity is boring us all!
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Frank. You don't know the whole story. And it's to be shown on channels that have back to back Dog the Bounty hunter...(which I must confess I do like - it's his hair)
Gemma. Toys back in pram knob 'ed.
Hi all, the reason it was shot in Argentina was to do with Marcos Perez availability. He's something of a phenomenon in "Hand Lord" circles and his diary is unsurprisingly jammed all the time. Shooting in Argentina also remains comparatively cheap. Glad to see it's garnered at least some positive comments as were all very happy with the finished ad.
I quite like it. Looks cool. Colours are nice. Shot nicely. VO is crystal clear
The problem is, it's an ad advertising casinos. Not an ad advertising Tote Casinos. Oops sorry, the logo is at the bottom of the screen the whole time.
Style over substance.
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