the lion one

Self Made Heroes To Win!!!

It's a shame that people hide under the anonymous tag to slate others' work. I freely admit to be a Fresh employee. It seems that the Drum's editorial have agreed with the overwhelming concensus here and voted for the lion image. Who am I to disagree. It's fabulous. Viv-id gets silver for me.

Surely most of the people voting for 'fresh' are voting for the 'Fresh' world Map entry
(No. 5-6)... Its a master class in design that should be the winner. If not, then the crappy lions face!

I agree with the previous comments on how a wallchart should only have 1 side. The Fresh 'Map' chart is beautiful, if complicated.

The real football viewers winner has to be Stu Seddon's calendar approach. It's the one entry that makes it perfectly clear who's playing when. Clean, simple and the perfect armchair (deskchair) companion.

Crikey it's quite heated in here!

Let the battle commence, and may the best chart win!

...Studio Precept's of Course. ;)

Go on Stu, I like yours!

Just for the chart. Viv-id.

I cant believe how much of an 'anonymous' battle this has become. Surely it's not a fair way of deciding the winner. Fresh's Lion has had almost as much positive as it has negatives which would in theory cancel it's votes out, but would seem to be leading the line.

Can we get some insight from the Drum's editors here please. :) What about picking the top five from the comments and then ask an educated industry figure who is oblivious to these comments to pick the winner.

Would that keep everyone happy?

Woah there! I wasn't having a dig at Fresh or their Lion, I just used that to highlight the point. I entered this competition to design a wall chart, not to get embroiled in this petty chaos! At least all the agencies/designers involved all now have a wall chart that they like, can print out and have in their studio's. Now, I must get on, I've got a business to run.

Good luck everyone!

Damn, it took the guys in our fresh studio ages to paint that Lion's face, couldn't hold it still!

wow - it's Friday and sunny so I'm thinking lets give more love and less hatred & beers all round to everyone that entered (no i'm not buying!). Obviously my vote is for Vivid but then I know “I would say that”. The thought behind and the execution of Fresh’s two sided poster deserves a mention and I award it second place!
Good luck to everyone.

I wish i'd entered this, I didn't realise that the baseline standard would be something knocked together in Publisher... SelfMadeHeroes or Vivid, to me, are by far the stand out designs.

Lee, what a lame post. The Drum knows what 'stand out design' is, they run a rather successful publication after all. And what stood out for them? Which image took pride (!) of place? The Fresh Lion................

Faceless vitriol abounds. We should be honest with each other about what we think. We should attempt to do it courteously but if we can't manage that, let's at least have the courage to let our identity stand behind our opinion.

I'll be honest, there's some fantastic wall charts here and it was great fun to be involved. I think design led charts dominate the entries and I'd like to have seen a few more idea led entries. But that's what our agency is about, we try and start from an idea and then make it look good. I admit the art director on the half full, half empty idea didn't feel he had enough time to do the idea justice - but that's agency life for you. Personally i thought the idea was a laugh, and it captured pub culture nicely. The nostradamus one is, in my opinion, a clever idea, lovely piece of design and the copy is what brings the idea home (shame you can't read it on screen). So my anonymous friends who want to have a go at lions, Fresh and IAS let it be known who you are so we can tell if you were collecting Roses awards for the second year in a row (like the IAS did) and may be worth paying attention to or if you are some nobody with too much time on their hands who has no choice but to remain anonymous whether they announce themselves or not.

Reuben, Creative Director, IAS b2b Marketing

I gave the the IAS creatives a segmented brief. Target the English audience with one and the rest of the world with the other. My theory was that English footie fans, players and managers tend to be less educated than say Scots, French or Italians, evidenced starkly by current English Premiership management trends. Hence half full/half empty targets the English, Nostradamus the rest of us. Nostradamus is clearly the best idea with the most engaging content, but will never win due to the amount of English voters. However I'm surprised our other one isn't romping it, but even it is maybe too clever. I think the amount of votes for the Lion proves my point, although, I'm heartened by the fact lots of people also hate it. Fresh for me as I wouldn't be so crass as to vote for myself.

Rob - to my mind 'best' means most commercially viable- If the brief was to make a commercially viable chart then your Nostradamus one fails- it evokes none of the spirit colour and passion of the modern game - that's why it won't win - could you really see it as an insert in the Sun, FHM, Nuts etc? I think not - however the half full half empty one sits better in that respect and I found it pretty funny.

With that in mind the the Lion one is spot on (can see it as an insert in main stream press) which is why I'm guessing it's been so popular and the Vivid one with the celebrations would be great in a lads mag.

The Fresh one is a beautiful piece of information graphics so lets hope creative review decide to do a world cup issue and stick it in;)

and look no anon post and p.s I'm scottish

Mike, did I touch a nerve? I didn't comment on the Lion because it wasn't my personal preference, I also didn't put down, provoke, or snipe at anyone else for having an opinion of their own, I'm not entirely sure why you chose to "have a pop" at my comment but I can only imagine it's because you may have been one of the people who used publisher?

Creative Review have included a rather lovely wallchart in the new issue. It's functional, subtly builds towards the final and best of all, looks great on our studio wall.

It even manages to have a sly dig at the pointlessness of the 3rd/4th place playoff.

Mitchell

"Sun, FHM, Nuts"

'Are chavs the demographic?'

Point taken. It wasn't stated in the brief who the target was so I was speaking hypothetically to make a point but commercial viability is what I would have gone for. Given the fact that football is a sport enjoyed by all strata of society I think the chart should have a pretty broad appeal which I don't think the Nostradamus one does. (BTW if you check out FHM's media pack their readership are certainly not chavs)

In this case as Eastern and montgomery litho are 'sponsoring' the whole thing we could say that the audience is advertising, marketing and design profs? Even at that for a claim to be made by it's creator that the nostradamus one is the 'best' is a little short sighted even if it is a clever idea - as I said before it doesn't capture the spirit, passion and excitement of the game which I feel should be key component of the piece.

'Mike, did I touch a nerve? I didn't comment on the Lion because it wasn't my personal preference, I also didn't put down, provoke, or snipe at anyone else for having an opinion of their own, I'm not entirely sure why you chose to "have a pop" at my comment but I can only imagine it's because you may have been one of the people who used publisher?'

Lee, no, you didn't touch a nerve at all. I thought your comment was lame because you were suggesting that HAD you entered then your success was a mere formality due to the poor standard of those that DID bother to.
I'm proud of the good grace shown by Fresh's staff in the face of some rather vitriolic comments about our entries. I'm also quietly confident that we may win this one.............................................Regards, Mike.

I like the onebestway one. But then I would I guess...

Some nice ones up there, but for me it's OneBestWay.

Cut and pastetastic!

And a website too!