SmokeFree North West TV brief for McCann Erickson Manchester
SmokeFree North West TV brief for McCann Erickson ManchesterA new brand and creative campaign is to be developed for Smokefree North West (SFNW) through the COI to help protect children and young people in the region from second hand smoke.
The campaign, which will be developed by McCann Erickson Manchester following a three-way pitch managed by the COI, will roll out this summer across regional TV and will be supported by a summer roadshow and media relations campaign, delivered by the client and the McCann Manchester PR and events team, which has been retained to handle the PR for SFNW.
The campaign will be rolled across the North West and will be developed to be used and adopted by multiple partners and stakeholders across 24 Primary Care Trusts.
Andrea Crossfield, director of Smokefree North West, said: “Second hand smoke is currently responsible for 300,000 children being admitted to hospital every year, we chose McCann as believe they will create a powerful brand and campaign for us that will support our aim of protecting children and young people from second hand smoke.”
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Comments
McCann Erickson Manchese?
Unfortunate.
A bit disappointed with the logo!
That's really clever with the ash.
I'm going to practice making shapes out of ash with the kids, looks cool.
Done what 16:55 suggested the kids loved making shapes out of ash, In fact my daughter loved it so much she decided to start smoking. Six year olds grow up so fast these days
We went through a full pack of Silk Cut, before trying Malboro's, but by far the best ash patterns came from Senior Service, closely followed by Park Drive. Personally I think the removal of the filter helps the ash stay consistant and strong, plus pushing a needle through (lengthways), helps maintain a good run of ash. I can see the joy on my kids faces as they puffed away. Good old fashioned family fun.
It looks like a competition to see how many different typefaces and directions it's possible to use in just one rubbish logo.
Like the ash thing though.
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