An iPhone app for online fashion brand alert service, TheFashionPixie.com has been developed by Rippleffect to help retailers find the best deals through their mobile phones.

The app will act as a new revenue stream for the brand and follows the recent launch of its website, also developed by Rippleffect, offering consumers deals from over retailers by gathering discount and sales information from virtually every national retailer, fashion website and high street shop, and then posts the deals on TheFashionPixie.com for users to utilise.

Fiona Kendall of TheFashionPixie.com said: “The App allows you to see where the best high street bargains are, even while out shopping, and that means you can go straight to the stores that have the best deals that day and grab the best pieces, before they’re snapped up.”