Through an FOI request, The Drum has learned that through its regional marketing services framework, the COI spent around £10,945,500 across 36 appointments since April 2009, when the framework first began.
The Regional Framework was unveiled by the COI in April 2009 with 45 agencies being appointed across nine Lots.
By far the largest appointment was Golley Slater being retained for The Army’s regional marketing account, worth £6million, although that that figure includes media buying as well as creative.
The FOI also revealed that Barkers picked up a project with the Energy Saving Trust three weeks before closing its doors. The project was then picked up by The Leith Agency.
It’s clear that there has been a wide spread of agencies appointed to different accounts across the Framework, although there are also a wide variety of budgets too ranging from four figure budgets, to seven figures.
The most frequent use of the framework by a client was the Welsh Assembly Government which worked with Golley Slater, Access and DCH across six projects. A seventh project, for Sports Council Wales was never decided.
The COI has said that some of the larger digital projects was procured through its national digital framework, while some of the larger projects have been completed recently with media buying spend yet to be split from the budgets given here.
In terms of a breakdown in spend across media, press saw the largest spend with 38% of the budget, while Online recorded 28%. Radio had 13&, while TV had 12% and Out of Home had 9%.
The full list of appointments made through the framework and their accompanying budgets can be viewed in the picture gallery.
It is expected that the marketing budgets for Government and public sectors will be heavily targeted by the new Governments plans to cut back spend in the coming years with proposals being made for payment to roster agencies becoming dependent on results for roster agencies and all tenders and contract awards worth over £25,000 being made available to the public, being proposed.
This morning, Chancellor George Osbourne outlined his plans to save £6.242 billion in the economy through public sector cuts over the next year.
He listed the cuts by department as:
:: Department of Transport - £683m
:: Communities and Local Government - £780m
:: Local Government DEL - £405m
:: Business - £836m
:: Home Office - £367m
:: Department for Education - £670m
:: Ministry of Justice £325m
:: Law Officers Department - £18m
:: Foreign Office - £55m
:: Energy and Climate Change - £85m
:: Environment, Food and Rural Affairs - £162m
:: Culture, Media and Sport - £88m
:: Department for Work and Pensions - £535m
:: Chancellor's Departments - £451m
:: Cabinet Office - £79m
:: Devolved administrations - £704m
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