Renault faces identity crisis
Renault faces identity crisisRenault has become embroiled in a legal tussle with a French student after the vehicle manufacturer opted to name their latest fleet of electric cars 'Zoe'.
This follows in a long line of perky first names intended to impart personality to the vehicles which in the past has seen the names Megane, Clio and Dyane used.
Student Zoe Renault however, has been driven crazy by the coincidental name clash fearing that a looming marketing blitz will subsume her identity to that of the vehicle brand.
Speaking to Le Parisien she said “It would be unbearable for me to hear, ‘The Zoe has broken down,’ ‘we have to get the Zoe overhauled,’ or ‘so and so killed themselves in a Zoe’.”
In a statement Renault insisted that the name was solely that of the concept car with a decision on the production model yet to be made.
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11/05/2012
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Comments
Just a made up PR story to get press.
I'm thinking of changing my name by deed poll to Aston Martin
French students have far too much time on their hands.
interestingly no one called Zoe Renault on facebook, twitter or similar ... its a made up story to be sure - and not a particularly good one!!
I think Zoe is a very lucky girl..this is about as famous as she will get..unless she's ugly!
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