Footwear and footcare brand Scholl is looking to promote a new product in the UK and build awareness of its footwear brand in Europe and is working with a North West agency on two new campaigns.

The brand has worked with Manchester-based agency The Foundry, which has created the the TV campaign to support the new product launch, and the new ads will hit screens on 31 May, with production by The Basement.

The Foundry is also busy working with Scholl’s export team to promote the spring/summer 2010 footwear collection, with the TV campaign being rolled out to a number of European countries this summer. The European campaign was filmed in Malta with production by Watermelon.

Kevin Murphy, managing director at The Foundry, commented: “We’ve been working with Scholl for over a decade, so it gives us great pleasure to get involved on a wider scale and continue this successful relationship."