Finance brand Standard Life has announced that BigmouthMedia has been appointed as its new search marketing agency.

The search agency, headquartered in Edinburgh, has been tasked to help Standard Life develop an overall search marketing strategy which will ensure that its new site developments are optimised for main search engines, while it will also oversee PPC search campaigns.

Kevin O’Shaughnessy, group digital director, for Standard Life, commented: " Bigmouthmedia have a dedicated financial services team meaning they have the experience and capability of managing large scale search activity within a regulated environment. These attributes, combined with the advantages offered by their merger with LBi, which will form Europe's largest marketing and technology company, made them the ideal candidate and I look forward to working with them."

The search marketing for Standard Life was previously handled by Icrossing and Ptarmigan.