A £9million re-launch programme for Muller Corner begins today, rolling out during the summer, in the aim of attracting new consumers to the yoghurt.

Spearheading the activity is the launch of Greek Style Yoghurt Corner, a trio of low far yoghurts, and two new Fruit Corner variants aimed at adults.

The ‘Thank you Cows’ marketing campaign, by VCCP, will run until the end of the year, featuring a 60 second advert which will run on TV and in cinemas from today.

Sequences from the ad will also appear in a series of digital escalator panels, while shots will also appear on outdoor posters and in press, as well as a dedicated website.

A 10 second end sequence is being developed for the launch of the Greek Style Yoghurt Corner, as well as new idents for the Muller Corner sponsorship of Deal or No Deal on Channel 4 and radio credits with Brighter Breakfast on Classic FM.

MediaCom is handling the planning and buying for the campaign.