'No nonsense' for Peter Kay's antiques valuation in John Smith's ad
'No nonsense' for Peter Kay's antiques valuation in John Smith's adThe second of the new campaign from John Smith’s, once again featuring Peter Kay, will see the comedian visit an antiques fair to value a watercolour painting.
Created by TBWA\London, with media planning and buying by Starcom MediaVest, the ad will hit TV screens tonight.
Gareth Turner, senior brand manager at Heineken UK, said: "We've had a terrific response to Peter's return which coincided with the General Election. With all the political wrangling of the last couple of weeks, it's time to bring a little more no-nonsense fun back to the lives of the great British electorate."
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How do you paste a picture of a tumbleweed into these comment boxes?
I agree with James, I thought the last one they did was really sweet, but this one is, well, it's weak!
Made me laugh - although it's like a comedy sketch I've seen a million times before. Still funny though.
If this had been the first PK, no nonsense ad, I suspect the campaign wouldn't have lasted long. It's OK, but a pretty pale shadow of the previous work on just about every level.
Made me smile but not a patch on the 'Top Bombing' series.
At least he didn't crowbar 'garlic bread' in there, which is a nice surprise!!
My god are the Heineken people megalomaniacs? First they billed the new campaign as an antidote for the recession, and now it's much-awaited post-election relief for the electorate.
What next? "John Smith's to show glimpses of life beyond the grave"? Get real guys. It's a pint of industrially produced ale, drunk by ferret-breeders in the Midlands.
The ideas nice, but the script isn't sharp enough, and it doesn't need the last bit, which makes it a watered down immitation of it's predecessors - a bit like the product really!
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