Standard Life has appointed RAPP Edinburgh to its direct marketing roster.

The appointment, following a competitive pitch, will see the agency work across the Standard Life Group on a variety of projects, including the Corporate Pension marketing activity, while also developing IFA campaigns.

Jo Coomber, head of marketing operations at Standard Life, commented: “RAPP Edinburgh demonstrated a thorough knowledge not just of the Standard Life brand but also of the wider financial services marketplace. We look forward to working with them.”