Twycross Zoo has launched a TV advertising campaign to promote its new, free-to-enter Himalayan Centre attraction, once again created by Golley Slater Birmingham.

The campaign aims to promote the opening of the centre, with a series of TV ads schedules to air around the forthcoming bank holiday weekends and throughout the summer period.

Golley Slater will also manage local marketing activity to raise awareness of the centre and its offers.

Joe Ivory, creative director at Golley Slater, said; “This work continues the award-winning campaign which was commissioned last year and brings the same sense of child-like fun to the zoo’s brilliant new Himalayan centre. The last advertising campaign increased visitor numbers to the zoo by 132% and we anticipate this one to be equally effective.”