Convenience store chain SPAR UK says it will focus more heavily on digital and in-store campaigns as part of a £5m marketing investment over the next year.

It will also invest further in its SPAR Brand range, which it has recently revamped and expanded. New packaging will be introduced across its ready meal range in September.

“We will be focusing extensively on digital and social media activity and consumer competitions on our website as part of this year’s campaign," said Adam Margolin, SPAR UK's head of marketing support.

One of its major promotional campaigns is Taste the Atmosphere (pictured). Created by Belfast agency Genesis, it is linked to SPAR's revamped consumer website and promotes its sponsorship of British Athletics.

Revamped product ranges will be launched on promotion in September, backed by media support.