7 June 2010 - 2:10pm| by | 2 comments

New Healthy Living product range from The Co-Operative Group

New Healthy Living product range from The Co-Operative GroupNew Healthy Living product range from The Co-Operative Group

A new own brand range, ‘Healthier Choice’, is to be launched by The Co-Operative Group, which will replace the Co-Operative Healthy Living and Somerfield Healthy Choices ranges.

The range will include around 100 products which will be rolled out in September across the Groups stores until the end of September, coinciding with early summer to reach healthy minded consumer.

The range of products include products with 50% less fat, salt or sugar than rival brand products, and calorie count products which contain less than 3% fat.

Comments

Anonymous (not verified)
7 Jun 2010 - 17:00
Anonymous's picture

Clever.

Anonymous (not verified)
9 Jun 2010 - 20:42
Anonymous's picture

In what way?

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Tick to receive daily newsletter full of the latest news in creative marketing and media.
By checking this box you are agreeing to The Drum's website terms and conditions.

Don't miss out... Get your Marketing news by email

Directory Latest