A new own brand range, ‘Healthier Choice’, is to be launched by The Co-Operative Group, which will replace the Co-Operative Healthy Living and Somerfield Healthy Choices ranges.
The range will include around 100 products which will be rolled out in September across the Groups stores until the end of September, coinciding with early summer to reach healthy minded consumer.
The range of products include products with 50% less fat, salt or sugar than rival brand products, and calorie count products which contain less than 3% fat.
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Clever.
In what way?
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