Tardis lands in Newcastle to promote Doctor Who exhibition
Tardis lands in Newcastle to promote Doctor WhoMarketing agency Robson Brown has transformed Newcastle phone boxes into Tardises to promote a Doctor Who exhibition in the city.
The Newcastle agency worked with poster contractor JC Decaux to turn the phone boxes into the Doctor's familiar blue time machine.
They have installed 11 one-sided Tardis fronts to phone boxes around the city centre, with one three-sided Tardis, including a roof-light, located opposite Newcastle Central Station.
The Doctor Who exhibition runs until the end of October at the Centre For Life and features monsters, props and costumes from the hit BBC show.
Robson Brown media director Peter Aldcroft (pictured, with Tardis) said: "We were delighted to be asked by the Centre for Life to produce an eye-catching campaign to support their exhibition. The iconic Tardis is widely recognised and transforming telephone boxes around the city has proved to be a great success.
"The Doctor Who exhibition welcomed over 4,000 visitors across the opening weekend, which is fantastic. The creative team here at Robson Brown have done an outstanding job and we are very pleased with the results."
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Anonymous (Tue 8 Jun 2010 15:45) - That is very funny, and very true!
Well done to Peter A and the team for creating such a buzz around Newcastle! Loads of positive feedback and an impressive amount of visitors to the exhibition!
Let's be honest here, it's not the hardest brief in the world is it?
Good to hear that Gemma Cohen from Robson Brown thinks that Robson Brown did a good job!
Could have put them on Portoloos and called it the Turdis
Dr Poo goes in it
Does Peter Aldcroft now occupy the body of Richard Curtis? Is this a forthcoming episode sponsored by Robson Brown?
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