Cheshire-based Fresh Group has won The Drum's challenge to design the ideal creative World Cup wall chart. And the winning designs should be hitting desks today, just in time for the kick-off, free with every copy of The Drum.

While the world doesn’t quite grind to a stop, minds across much of the planet will be somewhat preoccupied for the next month. Because, kicking off today is the World Cup.

But almost as important as the Cup itself is the means of keeping track of the scores of your team, your team’s rivals and the team on your sweepstake ticket… The all important wall chart.

Last month we launched a competition to design a creative wall chart for the 2010 World Cup. The brief was simple. We wanted to create a wall chart that easily allowed fans to follow the games, keeping themselves up to date with the vital scores.

But, first and foremost, it had to look great on the studio wall.



The A1 size poster could be one or two sided. And full colour. But, not being an official sponsor of the world cup, designs could not include the official branding.

As a result, The Drum was inundated with World Cup posters all hoping to make it onto the wall of studios around the UK.

However, only one could win. So, we put the entries online for our (in)famous commentators to leave their opinion. And that they did… In fact, this competition attracted more comments than any other piece we have ever published on The Drum website.

We took into consideration all the points of view, as well as consulting impartial experts in both design and football before returning to the brief to make a final judgement.

While there were a handful of favourites, including Stu Seddon’s simple but beautifully easy to follow poster, Viv-id’s celebratory dance-inspired offering and Studio Precept’s classic Gold and Silver chart, it was Fresh’s infographic wall chart that pipped the rest –  creative, fact-packed and attention-grabbing.

Some of the comments it received online included: “Beautifully executed with some quirky extra info, lovely info-graphics”, “Fresh hits the brief and is totally amazing – when you get your head around it”, “Beautiful, if complicated”, “A master class in design”, “Would look lovely on the studio wall with out a doubt.”

We know that everyone has their favourite designs, but we hope that you enjoy and use this clever and creative wall chart to keep track of your team for the duration of this festival of football.

A huge thanks goes to our sponsors, both Montgomery Litho Group (who printed the winning poster by Fresh) and Eastern Exhibition and Display for sponsoring the competition.

Also, thank you goes to the other agencies who entered:

• Onside Creative
• Delineo
• Fresh
• Graphic Clinic
• IAS B2B Marketing
• RR Donnelley
• Self Made Heroes
• Stu Seddon
• Viv-id
• ZCards
• Studio Precept
• Live and Breathe
• Substrakt
• Onebestway