World Cup viral campaign promotes HGA Communications
A look at the viral campaign from HGA Creative Communications, created to promote the agency and celebrate England’s participation in the World Cup.
The 'Bring it Home' campaign is supported by teaser edits and two Behind the Scenes videos looking at the making of the virals on YouTube as well.
This is the second video from the agency in its 'Creative Solutions' campaign.
Dan Laurence, head of video at HGA Creative Communications, said: “With the World Cup Opening ceremony taking place on 11th June, we wanted to tap into the understandable football fever. This is a fun video that really captures the thrill of the World Cup and proves that even if you can’t make it to South Africa itself there’s always a solution. We’re delighted with the end result and hope that it makes people smile and fully get into the World Cup spirit."
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Comments
Look you can't make a viral. People forwarding and sending links makes something viral. So therefore you need to create something that has a hook or reason to pass on. So with this in mind I'm struggling to see what would potentially encourage this to become viral?
It's a nice TV style ad no doubt and has humour. If this was on TV I'd say yeah nice enough work, but as something that could become viral? I'm not sure.
There seems to be a blurring of lines going on here across agencyland, whereby we feel that developing a piece of film with a 'funny' pay-off is enough. It's not.
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