Having recently launched its ‘Stay You’ campaign for Holiday Inn, McCann Erickson Manchester has installed a hotel room within its Bonis Hall offices in Cheshire.

The £65m campaign has been handled by the global McCann network, with the aim of communicating how guests can relax while staying at a Holiday Inn or Holiday Inn Express.

This new area installed within the McCann Manchester’s offices includes a fully furnished bedroom suite which mirrors the modernised Holiday Inn and Holiday Inn Express experience. 

Adam Zavalis, group account director at McCann Manchester, said: “At McCann Manchester, we feel it is important to live and breathe the brands we work with to get consumer insight and ensure our communications work as hard as they can.
The introduction of the hotel room to the agency gave our team a practical space in which to engage with the brand and help formulate and strengthen further ideas.”