Skincare brand Freederm has launched a microsite as it looks to extend its sponsorship deal with the final series of reality TV series, Big Brother, developed by Bray Leino.

The microsite has been created to offer consumers the opportunity to win VIP tickets to attend the weekly eviction nights during the run of the series, where Housemates are voted out by the general public.

To enter the competition, photos of contestants must send in photos of themselves following a weekly theme. The first theme for the competition asked entrants to send their best ‘pucker-up’ pictures which will be displayed on the site, with the winner being decided by the person who gains the largest number of votes.

As part of its sponsorship of the final series, Freederm is also running idents through out the commercial breaks of the series, which will run through out the summer.