Iris Manchester has created a Wimbledon-themed web video for Hertz to promote the car rental company's sponsorship of the tennis tournament.

The championships got underway earlier today and the video, which you can see below, forms part of a bigger integrated campaign to promote Hertz's partnership which was recently renewed for another five years.

The campaign, which spans digital, print (pictured), retail, outdoor, CRM and PR, aims to drive awareness of Hertz’s role as the ‘Official Transport Provider’ to The Championships. Hertz cars will transport tennis coaches and stars including Roger Federer, Andy Murray and the Williams sisters.

Peter Harris, CEO, iris Sponsorship, said: "This year through an integrated campaign the ‘Driving the Championships’ campaign is, for the first time, focused on capturing and amplifying the excitement around Wimbledon to consumers in a really fun and engaging way.”