New Creative Direction for European Plantronics campaign
New Creative Direction for European Plantronics campaign
Berkshire-based Creative Direction has created a campaign to run across six European markets for global audio communications device firm Plantronics.
Creative Direction produced a DVD Toolkit to supply each of the markets, as well as localised press, banners, collateral, POS, and other marketing literature.
The work focuses on four audiences within large companies: Finance Directors, Sales Directors, HR Directors and IT Directors. Each is targeted with a different message dramatising the benefit of Plantronics Bluetooth Headsets to them and their team.
A campaign microsite has also been created: http://www.myofficeheadset.com
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