TBWA\Manchester recruits senior BJL creatives
TBWA\Manchester recruits senior BJL creativesThe Drum has learned that TBWA\Manchester has recruited a long-serving creative team from BJL.
Gary Fawcett and Lisa Nichols, who had worked at Manchester-based BJL for 12 years, have been appointed senior art director and senior copywriter respectively.
It is thought that the hiring could be in answer to TBWA\Manchester recently winning the Seven Seas marketing account and follows Richard Dean’s appointment as head of creative development, and the promotion of Danny Bickerton to head of design.
Pete Lewtas, executive creative director of TBWA\Manchester, said: “Coming on the back of significant new business successes and six recent digital hirings, these are truly exciting times.
"Gary and Lisa are great additions to the team - not only are they extremely talented, they are tenacious and possess an infectious ‘can do’ attitude and will further extend out ability to offer clients the very best creative solutions.”
Pete Bastiman, co-creative director of BJL, wished the pair well and said the agency was now in the process of looking to find replacements.
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Aren't you supposed to leave your wife for something younger and sexier?
It's worth noting that the "six digital hirings" came after most the previous digital department resigned en masse.
BJL 15
TBWA 0
And that was just Roses awards. I'd say the CD is trying to save his own skin after a poor year.
“Coming on the back of significant new business successes and six recent digital hirings,"... plus the wages you saved by paying off 6 creatives Pete.
I might be wrong here, but it sounds like TBWA isn't everyones favourite agency!
I bet Gary and Lisa are really looking forward to their first day.
Funny how Pete gets the blame - isnt he just a puppet installed by London?
It does sound that way, great appointment for TBWA though, a cracking team, good luck Gary and Lisa.
Agency does badly at awards show.
Agency fires creatives.
Agency hires new creatives.
Anything wrong with that?
As creatives we all talk about having standards, or is that just the BS we talk when we're down the pub?
Agency hires CD.
CD only puts own work forward for awards.
Agency wins nothing.
CD forces creatives out of agency.
Anything wrong with that?
Yeah.
"Agency does badly at awards show.
Agency fires creatives."
Considering the creatives who have been forced to leave won about 10 Roses between them in the year before the CD arrived, I'd say there was something wrong with it.
Things have got worse under the new 'creative' director.
Quite cowardly of that person to lay blame at the door of others then.
I don't think that TBWA fired people because they didn't win awards, it was an assumption made when reading this thread.
Lots of posts say the agency is doing badly and that they are not winning awards.
If this is the case and they consider themselves to be a creative agency then doesn't it make sense to get rid of the creatives and hire ones from an agency that has won more awards than them?
Or does normal logic not apply here?
Before you reply, think about what you are typing.
Well done to Gary and Lisa. They have been trying to get a job at TBWA for years with no avail. At last a creative director who appreciates what they have to offer.
And why wouldn't they want to work there. It's the Man Utd of agencies, good management, owners with a very tight wallet, ex players slagging it off because they weren't wanted by a gaffer with very high standards.
Lack of Roses awards? Would Fergie have been happy winning the Europa League?
Gary and Lisa are one of the best and hard working teams I have ever worked with. Good luck guys.
As for awards, TBWA just need to pay for a few more tables and I'm sure they'll roll in.
Tbwa took the decision not to enter the roses last year even though there were ideas on the table that were potential award winners. So its a little unfair to use 'awards won' as a stick to beat the tbwa creatives with, as it really isnt a true reflection of the situation. And this is by no means a way of stirring up bad feeling for Gary and Lisa whose work I respect, its just that no one sticks up for the creative guys at tbwa these days. Theyre good people who have been through a pretty rocky time the past few years. It might be time to lay off them a little.
I think you'll find TBWA did enter the Roses Awards. And D&AD.
Anon: Sat 3 Jul 2010 13:09
A bad workman...
comments
Instead of having a rant on here, why aren't people doing their utmost to get in touch with Tom & Pete at BJL? What a massive opportunity.
awards are no way of judging an agency - most submissions have been created specifically for the awards show with the clients having never even commissioned them. Real creative that works also has to be approved by the client and workable for their brief and budget.
I'm not sure about that logic.
And judging by comments in various press, BJL seem to be doing great work for big brands, and from what I hear, putting on business too - a combination you don't often see in the current climate.
The fun appears to have left the building over at new BDH. So many bitter people created by the new owners and management. Bryn, Arnold and co really did get out at the right time, hope you are enjoying retirement boys). In the 80s and 90s we created great work, won pots and pots of awards and had a great laugh doing it. Whats left? It would appear not much.
The day Danny Brooke Taylor left, was the day BDHTBWA died.
Nice!
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