The Church of Scotland has failed in its legal bid to claim back the money it had paid Hookson to design its logo, following the agency disclosing its work to The Drum.
The claim by The Kirk for the £3220 to be returned by Hookson, which was tasked with updating the Church's identity, was yesterday thrown out by Edinburgh Sheriff Court, reports The Herald.
Giving evidence, Jennie Rutte, communications manager for Church of Scotland explained that the church did not want people to think it had spent money to change its identity while the threat of redundancies were hanging overhead.
The Church initially denied any work being undertaken by the agency and informed The Drum that the story was untrue.
Speaking to The Herald, Bryan Hook, managing director of Hookson, said: “If they have suffered reputational damage that is in their court. They were disingenuous and did not confirm a contract with my company and this fuelled suspicion.”
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The logo work was more of a refresh than a redesign...
I'm surprised Hookson took it on. I wouldn't allow my agency to work with any religious groups of any kind, (or anyone, for that matter, who believes in a guy with a big white beard floating about on cloud handing down judgement) but good job in getting 3k from them.
Full article...
http://www.scotsman.com/news/Revelations-of-Kirk39s-newlook-logo.6357730.jp
Some highlights:
It is understood that the original briefing to Hookson was to standardise the logo – used by the Kirk since the 1930s – and put it in a modern format for use in pamphlets and the Church of Scotland website. Brand guidelines were also produced for the use of the logo.
It is not known how much Hookson was paid for doing the work, but the relationship broke down after the design agency announced the Kirk contract in media magazine the Drum.
The story – under the headline "Hookson takes on three new projects including Church of Scotland brand" – prompted anger among Kirk officials, who said they had not given permission for any announcement and that the nature of the work had been misrepresented.
At the time of the original story, a Kirk spokesman said: "Before any work had been presented to the Church, Hookson issued a press release, without the knowledge of the Church, which is misleading as to the type of work being done and is in breach of the standard obligation of confidentiality contained in Hookson's own terms of business."
Hookson – which has also worked for Royal Bank of Scotland and Caithness Glass – was paid an unspecified sum up-front. The company was not given the opportunity to show the completed work to Kirk officials.
When the story broke, Hookson's managing director, Bryan Hook, issued an apology.
Mr Hook said that although its contract had been terminated before completion, the company had been paid in full for the work done.
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Couldn't all this have been avoided? Surely a little patience and beginning to build a healthy client relationship and understanding would have been a good start?
Something a bit desperate about having to get the news out there. And as a result it's ended up in court and attached with an agency boss quote along the lines of – well we got paid in full so...
"and this fuelled suspicion.” Why did Hookson then take on the project?
Seems a high price has been paid to their reputation in the marketplace
for such a small amount of money.
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I wonder if the Church of Scotland have secretly hired a PR Agency to handle their crisis management comms?
If "An in-house team was "tidying up" the design and its use, with no external costs involved" Scotsman quote is correct the Kirk better find our who owns the copyright to this new work or they could be up in court. Amen to that.
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I heard that Church of Scotland said that Hookson can go to hell...
If you ever worked for Hookson, you're already there...
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