This week Specsavers shows the funny side of England's disallowed goal misery and the mystery man behind the horse face on Google Street View unmasks himself... sort of. It's the news from the last seven days straight from the horses' mouths.

"Everyone has been shocked by some of the questionable decisions this World Cup, with even David Cameron calling for FIFA to introduce goal line technology. In light of these reactions, we thought it was a great opportunity to make our own response in the press with some light hearted Specsavers' humour."
Specsavers' marketing director Richard Holmes explains the thinking behind the glasses firm's new press ad offering "goal-line technology from £25". If only Uruguayan linesman Mauricio Espinoza had gone to Specsavers he might have seen Frank Lampard's strike wipe its feet a good couple of feet over the line.

“If they have suffered reputational damage that is in their court. They were disingenuous and did not confirm a contract with my company and this fuelled suspicion.”
Bryan Hook, managing director of Hookson, says the Church of Scotland was wrong to take his agency to court for that most heinous of crimes... diclosing the working relationship between the organisations to The Drum. The case was thrown out.

"Through ‘This is My Edinburgh’ we want to emphasise Edinburgh’s credentials as one of the world’s most happening and cosmopolitan hotspots."
Kenneth Wardrop, the man charged with promoting Edinburgh, says the Scottish capital has turned to a B-boy, fashion model and playwright in its new ad campaign to try to connect to a younger audience.

“It is sad that TV companies do not take a lead and help us in our battle to rid England of the litter that can be such an eyesore in neighbourhoods across the country. As an organisation, we would love to see characters in popular shows picking up their litter or being fined for dropping it!"
Keep Britain Tidy's Helen Bingham claims television shows featuring litterbugs are setting a bad example to viewers. But would we really drop less litter if we were shown Ken Barlow cleaning up the Corrie cobbles?

"[It was] pure luck and blatant opportunism."
A business analyst calling himself 'Dobbin Horsome' claims to be the 'horseboy' character caught on Google's Street View in Aberdeen. Far from being a premeditated stunt as some observers suggested, he says he just had the mask at hand and couldn't resist horsing around. We're neigh sure if we believe him.

"The iPhone App was an idea we had fairly late in the process. It was a perfect opportunity to make important content even more accessible remotely, gain valuable attention and ultimately drive up visitor numbers."
The Sunday sermons at the Roman Catholic Diocese of Salford may be based on teachings thousands of years old but the church is finding ever-more modern ways of spreading the word. Steve Wheatley, managing director of Cuckoo Design, explains why it has created an iPhone app to go with the church's new website.

"Gary and Lisa are great additions to the team - not only are they extremely talented, they are tenacious and possess an infectious ‘can do’ attitude and will further extend out ability to offer clients the very best creative solutions.”
Pete Lewtas, executive creative director of TBWA\Manchester, is pleased as punch after snaring top creative pairing Gary Fawcett and Lisa Nichols from rival Manchester agency BJL.

"We think now is the right time to join with Amazon because, quite simply, every company that becomes a subsidiary gets two free downloads until the end of July, and we very much need that new thing with Trent Reznor’s wife on our iPods."
Matt Rutledge, boss of online store Woot, sends probably the best ever email to staff to let them know the company has been bought by web retail giant Amazon. Whether Woot's internal emails will become any more serious now it is part of a corporate giant remains to be seen.