Michelin's marketing chief: Making the most of the Michelin man
The Drum travelled to Claremont in the south of France to meet Michelin’s head of brand Claire Dorland-Clauzel, the first woman to sit on the board of the famous tyre brand. The famous Bibendum character is obviously at the heart of the city; Dorland-Clauzel explains why she has put him back at the heart of the marketing too.
Michelin's marketing chief: Making the most of the Michelin manThe Drum travelled to Claremont in the south of France to meet Michelin’s head of brand Claire Dorland-Clauzel, the first woman to sit on the famous tyre brand’s board. While the famous Bibendum character is quite obviously at the heart of the city, Dorland-Clauzel explains why she has put him back at the heart of the marketing too.
The article also contains examples of Michelin advertising over the years.
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