Clothing company Henri Lloyd has relaunched its website with marketing and technology agency Amaze.

Henri Lloyd briefed Amaze to replace its suite of brand and e-commerce sites with one single site that merged together its different clothing and product ranges.

The agency picked up the job after a three-way competitive pitch in the summer of 2009 and its Manchester and Liverpool offices have jointly handled the project.

Amaze's creative director, Andy O'Brien, said: "We have brought all these elements together to create a fantastic website that beautifully showcases the Henri Lloyd brand and works hard to facilitate the customer journey from browse to purchase."

The agency has also designed a range of email templates for Henri Lloyd's eCRM programme and they will be rolling out bespoke versions of the site to six countries this year.

Graham Allen, commercial director at Henri-Lloyd, said: “This has been an extremely important project for us. Our website is, for the most part, the primary public face of the company."