Specsavers aims to take ownership of viral marketing with new campaign
The latest viral marketing campaign from Specsavers is to launch tomorrow, a spoof of the 1980’s classic U Boat epic, Das Boot.
The viral short was directed by Cris Mudge of Mustard and shot on 16mm film at the Royal Navy Submarine Museum, in Gosport.
Mark de la Rue, art director for Specsavers, explained: “The script was written about 18 months ago but we didn't present it as we were focusing on other messages at the time. Cris was looking to do something different for a show reel, so we teamed up to create Sub.”
The short will be released extensively online due to the number of ‘bootleg’ ads that the Specsavers team have noticed in reaction to previous campaigns, continued de le Rue.
“We feel that it’s time to start taking ownership of that space an a viral is the right format,” he added.
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Comments
Got to give them praise, mildly amusing, well filmed, they do set the bar for in-house creative work however it pains me to say it.
It's like the old tortoise & the helmet thing innit?
14:49 why should it pain you to say it? Thats the problem here. You ain't all ubergods.
Brilliant build up..waiting for the big finish.. what happened?
comments
Made me laugh.
Ha, really like this.
Like it, great ad, excellent work!
Anon 09:07, you surely aren't as thick as your question makes you appear?
Anon 23.24 - We might not all be ubergods but we can read between the lines, read the comment slowly, digest it and then see what a T**t you are....open your eyes, look at the crap that does come out of many in-house 'creative dept', this is a complement comment. The devil as they say is in the detail.
Very nicely executed but it's such an old joke it's a bit obvious about halfway through.
comments
Anon 15:34 - it's only obvious because we know it's a specsavers ad we are watching from the outset. The consumer won't, so it won't be obvious and the ad will probably have a lot more impact. I quite like it.
Just a little note from a pedant. You don't make a viral, your film/ad/video becomes viral if its passed on, which I think this will be. Thank you.
This is precisely what I was referring to with my 'all or nothing' comment about the granny ad from a couple of weeks back. That one is s**t. This one is class. All or nothing. How come?
There's a guy works for them whose work I've always admired. Think his name is Steve Loftus. Steve, you only doing half the stuff?!
Steve, your mum's blogging again.
"Just a little note from a pedant. You don't make a viral, your film/ad/video becomes viral if its passed on, which I think this will be. Thank you."
You can set out to make a viral, and if it's not passed on it's a shit viral and if it's passed on it's not - also, what's the criterion, numbers-wise for a successful 'viral' - anyone know?
Pretty good - don't know if it needed a full minute though.
To be fair, that still makes it about 27 hours and 59 minutes shorter than the film.
2
comments
Whilst Specsavers do loads of ads, and some of them are funny, they are just a load of ads.
Edith Piath, to submarines, to sheepdogs, to people trying to cover up Specsavers ads.
What's it all about?
2
The minimum number of people you need for something to be regarded as viral....you and someone to pass it onto.
Sleep well!
Write Your Comment