From today, Leeds marketing company Brahm and its sister digital agency Swamp will together trade as Brass, having rebranded to become ‘a digitally centred’ marketing agency.

The new branding will be used to reflect the agency’s operating strategy which will see digital sit at the centre of the business, supported by traditional marketing services.

John Morgan, chief executive at Brass, said: “We wanted to create a brand that retained echoes of Brahm and swamp, and that was strong, clear and straightforward. Brass is all that.  There is also a nice irony in being an agency that’s at the forefront of where marketing communication is going and having a really down-to-earth name.

“All our experience tells us that in this rapidly changing marketing environment, where there is more and more complexity, clients increasingly want someone who offers clarity. We think Brass provides that.

“We’re in a very different marketing world to the one Brahm was in when it started out. The internet and mobile technology have changed the way we behave, purchase and interact. Digital is at the heart of most consumers’ lives, and so it has to be at the heart of most brands’ marketing strategies.”