The BBC has confirmed that its early morning Breakfast show will move from London to MediaCity UK in Salford, following its announcement to staff yesterday.

In a statement the BBC revealed that the move was part of measures to build a new relationship with audiences across the UK, with a base in the North of England.

This will include becoming a base for BBC Sport, Children’s, Learning, Radio 5 Live, FM&T and all BBC staff already based in Manchester moving to MediaCity UK headquarters next year once complete.

Helen Boaden, director of BBC News, said: "BBC Breakfast is the most watched breakfast programme in the UK and loved by millions. It has a fantastic connection with audiences across the UK and we want to build on that. Clearly this involves personal and professional decisions for the talented team who make Breakfast but we will be supporting them to reach an informed judgement about the move."

The move will allow BBC Breakfast, 5 Live, current affairs and regional news services to work even more closely together, maximise their impact and bring a fresh approach to production. A stronger presence will boost opportunities for career development and increase the attractiveness of Salford as a career option – not just for BBC staff but those in all fields of journalism.

Peter Salmon, director, BBC North, said: "The move of Breakfast is especially symbolic as it is the first time a BBC Network News programme will come from outside London – a real vote of confidence in our new enterprise. Today's announcement shows just how serious we are about creating a world-class media hub in the north of England by better reflecting and serving all our viewers and listeners – wherever they live."

News of the move, which has apparently caused an outcry internally from staff working on the programme, was leaked yesterday when a producer Tweeted the announcement, which quickly spread online.