Pets at Home is to improve its online visibility having commissioned Epiphany Solutions with handling a ‘significant’ SEO campaign.

Epiphany has begun the campaign and has already improved search ranking results for Pets at Home with key terms such as ‘dog food’, ‘cat food’ and ‘dog beds’ which rose 64 positions to be ranked sixth on Google.

The initial work over the past month has also led to a 12 per cent increase in site conversions from non-brand referrals, the agency has claimed.

As well as continuing to improve the brand’s search rankings through key search terms, the agency will also aim to improve overall site visibility and increase site referrals.