Durex maker agrees £2.5bn acquisition with Cillit Bang company
Durex maker agrees £2.5bn acquisition withSSL International, makers of Durex condoms, has agreed an acquisition deal with dishwasher tablet maker Finish and Cillit Bang owner Reckitt Benckiser, worth £2.54bn.
The company, which also makes Scholl footcare, Gaviscon and Nurofen, aims to boost its business in China and Japan, while also evolving its health division.
The company, which has a headquarters in London, also has manufacturing bases in Manchester, County Durham and Redruth in Cornwall.
McCann Erickson Manchester currently handles several advertising accounts for SLL International, including Durex and Scholl.
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Comments
So the new brand strategy going forward will now be -
'Cillit SAFE Bang'
anagrams of 'cillit' come to mind
One bang and it's gone
Clean sex
£2.54bn that's got to be the most anybody's paid for a bang
Let's hope there's no confusion of the brands and we don't hear about consumers getting lubed up with oven cleaner or giving their work surface a warm tingle with a hint of mint.
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