Ayr Racecourse and Western House Hotel have commissioned Equator to develop their websites following a three-way pitch process.

Winner of Scottish Hotel of the Year in 2009 and Scottish Wedding Venue of the Year 2007, 2008 & 2009, Western House Hotel is situated within the grounds of Ayr Racecourse.

John McLeish, managing director for Equator, explained that the websites for the venues will aim to drive the online marketing strategy to attract further visitors.

“As part of the site development we will be installing a new content management system that will work across both the sites, allowing components to be shared and making updates much easier to manage,” McLeish added. 

“We will also be using our extensive knowledge of hotel booking engines to improve the user experience on the Western House Hotel site, integrating the current iHotelier booking engine more effectively, to provide a seamless journey from the time the visitor lands on the site to the completion of their booking.”

The Glasgow digital agency will also plan search and social media strategies to drive traffic to the sites, while raising awareness and building communities around events.