A campaign from Experian will promote the company’s new service which aims to protect consumers against ID Fraud.

ProtectMyID will offer an online service which will allow consumers to keep abreast of their where personal information is being used to secure credit.

A promotional campaign by Brooklyn Brothers will drive awareness amongst consumers and increase understanding of identity fraud.

The first phase of the campaign will demonstrate the relevancy of ID fraud, following by a second phase looking at the emotional experiences of victims through a series of short documentaries.

The campaign launches this week with London Underground 48 sheets and tube car panels, national press, display online and paid search.  

Pete Turner, managing director of Experian Interactive explained that the campaign had to work against the impression that identity fraud could be dismissed as something that happens to other people.

“Our primary strategy has been to focus on making sure people understand the real threat they are under in a way that won’t paralyse them with fear. We want to inspire consumers to take control of their personal details and protect themselves, particularly as our research shows that organised criminal fraudsters are not solely focusing on the wealthy but are now turning their attention to the wider population,” he continued.

“There are increasingly higher volumes of less easily detectable crimes being committed against the more vulnerable groups, including the retired and young, low-income families.  ProtectMyID is a service aimed to provide that safety net of protection so customers can rest assured that we are keeping an eye on their credit report even when they can’t.”