Brew Dog continues to promote 'The End of History' ale
To promote its new ale brand ‘The End of History’, which is being sold inside the bodies of dead animals, Brew Dog has produced an online video.
The ale, which is provoking outrage, both for its 55% alcoholic content and for its use of the dead animals, has already sold out, and sparked huge media interest in the process with many animal activists up in arms at the use of the beastly corpses.
The 12 bottles produced by the Aberdeen brewery have already sold out, and claims to be the strongest ever created, retailing at £500 a bottle.
It is understood that Hampton Associates, which usually works on Brew Dogs marketing and design work has not been involved in this project and that it has been created internally.
The End of History from BrewDog on Vimeo.
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Comments
Anything that upsets the Portman Group has to be a good thing.
Pretty funny video but a bit mixed up in what it's trying to say. Terrible sound when it's just the camera mic, which lets it down, too heavy on the camera FX and I don't like the (slightly racist) stereotyping of the Germans at all. I get the beer war analogy but that's been done to death.
The stoat thing is fucking inspired though and some elements of the video are brilliant. Overall, I like the fact the did it themselves. Brew Dog are pretty bold, fuck you we don't care what you think we'll do this anyway. I like that.
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