Buy, sell and loan store Cash Generator has appointed McCann Erickson Manchester to handle its web search business after a five-way competitive pitch.

McCann has been charged with "tripling traffic" to Cash Generator’s retail site and will combine a search campaign with social media.

Stuart Owens, director of digital marketing for Cash Generator, said: "With ambitious objectives for the Cash Generator site, I am confident that the appointment of McCann Manchester will ensure we deliver these, further enhancing the brand and our products online.”

Cash Generator joins Wickes, IHG and Clarks in handing search assignments to McCann Manchester.