A £1.5m TV advertising campaign has been created for food brand Dr.Oetker to support the launch of its Fruit Deli desserts range.

The ‘Peel and Enjoy’ campaign will aim to bring back some emotion into the desserts category and will run for 13 weeks through both 20 and 10 second cuts.

These will air across ITV, Channel 4 and Five, during primtetime programmes such as Emmerdale and Coronation Street.

Both commercials will appear in the same ad break to achieve maximum impact and awareness.

The first burst broke last week and will run until 31 July while the second will start week commencing 6 September until 30 September with an aim to reach 10m ABC1 women who will see the adverts on average 9.3 times.

Matthew Wilson, marketing director for Dr. Oetker chilled, commented: “As a range of fruity desserts, Dr. Oetker Fruit Deli brings innovation to the chilled dessert category. Our strong £1.5m campaign for Fruit Deli will invite consumers to treat themselves more frequently, thereby helping to drive further category growth.”