A national campaign for Bulmer’s is set to emphasis the brand’s history is the first to roll out on TV since the appointment of St Luke’s.

The ‘Summer HQ’ campaign will launch across UK TV on 2 August, highlighting the lengths that Bulmers work force will go to to create the perfect summer’s day when ordering Bulmers at the bar.

As well as a the main as, a series of short 15 second films depict behind-the-scenes interviews with the brand’s workers and launches the line ‘Releasing the British summer since 1887’.

Fiona Kennie, Senior Brand Manager for Bulmers at Heineken UK, said; “Bulmers was the pioneer of cider in this country, and indeed worldwide.  Summer HQ encapsulates the sunshine, vitality and optimism we associate with summer and is a celebration of the relationship Bulmers has enjoyed over five generations with cider drinkers in Britain.”

Kennie continued to say that the ad launches during cider’s most popular season and while the sector is also recording healthy growth fueled by the brand’s growing popularity.

Support activity for the campaign will include outdoor advertising, a major experiential campaign and a series of limited edition product variants which were unveiled earlier this year with the launch of Bulmers Summer Blend.