Despite having its budget slashed by 10%, East Lancashire town Burnley is set to continue its brand development plan to shed the image that it is still just an industrial town.

As part of the public sector budget cuts, the budget for Burnley’s image development has been cut by 10% to £90,000 for this year, but its promotional plans for the year ahead remain in place.

They begun last week with its first event, featuring high profile figures including the BBC's Peter Salmon talking about the future of the town’s digital landscape.

The Drum has explored the plans for improving the image of the town. In its first year of rebranding it has laid the foundations for a strategy which will see digital at the heart of attracting businesses and tourism to the region.

To read about the plans see the MiNetwork site.