Dominos marketing director won't impose agency changes
Dominos marketing director won't impose agency changesNewly appointed marketing director Simon Wallis has told The Drum that he doesn’t intend to review the marketing services agencies that currently works with the brand.
In an exclusive interview with The Drum, Wallis, who joined Dominos from Papa John's last month, said that the Pizza delivery brand has been doing so well that he would be mad to come in and make any drastic changes.
“Our agencies partners have been key to our success and I shall be looking to continue to nurture relationships where possible. I’m certainly under no immediate pressure or willingness to review our agency relationships,” said Wallis when asked whether he would look to invoke change with marketing agency partners.
Among its current communications agencies are Big Communications, Fuse Digital and Cocktail Marketing, and had a recorded spend of £6,027,196 last year.
To read the interview see the next issue of The Drum or read the Q&A on the MiNetwork website now.
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Pleased to hear it.
That reminds me, I must watch Quadrophenia again this weekend.
And then i'm happy for the rest of the day safe in the knowledge there will always be a bit of my heart devoted to it... Parklife!
Nice to hear of a new marketing director who doesn't feel the urge to 'shake things up' when something already works.
Obviously a smart bloke; they should hang on to him.
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Good to see a slice of business sense prevailing, unless this the Pizza equivalent of a football managers vote of support from the Chairman?
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Echoed. It's ridiculous when a new marketing director comes in and feels the need to change agencies. Occasionally it might be the right thing to do, but mostly it's just jobs for the boys. Nice one marketing fella.
I think everyone is missing the big issue here!! It's all very well these hot-shots coming in and saying 'No change' and that their agency partners are partly responsible for their success. But I ask you this:
WHY THE HELL DID DOMINO'S TAKE THE AWESOME BIG SMOKEY OFF THE MENU?????
BRING BACK BIG SMOKEY
BRING BACK BIG SMOKEY
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