News
Related Content
Latest News
Know something we don't?
Send news tip to The Drum
Hirter brewery accused of sexism in saucy ads
Advertising / UK
Austria’s Hirter brewery has come in for some stick from feminists after employing a trio of topless women for an eye catching promotion of three beer brands.
In the adverts a redhead, blonde and brunette bare all whilst clasping each of the drinks
According to reports on Digital Spy, CEN quoted one protestor with a lot on their chest opining: “There is no genuine connection between beer and naked women. The women have just been put there to sexualise beer. The advert is sexist against women."
Denying they had made a boob however a brewery spokesperson retorted: “The poster shows three self-confident beer drinkers."
Why subscribe to THE DRUM magazine when you can go to THE DRUM website for free? Here’s why...
Register free to view comments and take part in the debate.
Log In
Not registered?
Register today free and you will get:
- Full access to News and Indepth content
- Access to all article image galleries
- Ability to add comments and take part in debate
- Receive latest news by email