30 July 2010 - 3:14pm| by | 8 comments

Hirter brewery accused of sexism in saucy ads

Hirter brewery accused of sexism in saucy adsHirter brewery accused of sexism in saucy ads

Austria’s Hirter brewery has come in for some stick from feminists after employing a trio of topless women for an eye catching promotion of three beer brands.

In the adverts a redhead, blonde and brunette bare all whilst clasping each of the drinks

According to reports on Digital Spy, CEN quoted one protestor with a lot on their chest opining: “There is no genuine connection between beer and naked women. The women have just been put there to sexualise beer. The advert is sexist against women."

Denying they had made a boob however a brewery spokesperson retorted: “The poster shows three self-confident beer drinkers."
 

Comments

Anonymous (not verified)
30 Jul 2010 - 15:29
Anonymous's picture

“There is no genuine connection between beer and naked women."

Seriously, have they not seen a pissed Yorkshire lass gagging for a fumble with half her clothes hanging off while eating a chillie kebab just after having a mass fight.

Crack on!

Anonymous (not verified)
30 Jul 2010 - 15:45
Anonymous's picture

I think it's more offensive that they're Austrian and their name's almost Hitler.

Anonymous (not verified)
30 Jul 2010 - 15:50
Anonymous's picture

It's about time we had some good honest sexism back again after years of ads showing 'stupid men', oh isn't it funny, dad cant put up shelves properly, etc etc.

Anonymous (not verified)
30 Jul 2010 - 16:52
Anonymous's picture

I don't see the problem. As a self-confident beer drinker, I always sup my pint in the nudie. You do have to watch out when playing darts.

Anonymous (not verified)
2 Aug 2010 - 09:07
Anonymous's picture

I'd do them all

Anonymous (not verified)
2 Aug 2010 - 09:36
Anonymous's picture

Just checked out the site, love it!!!

They don't just want me to buy the beer, the babes actually want me, I could see it in their eyes, they were virtually talking to me, just gonna go and have another look, brb!

Anonymous (not verified)
9 Aug 2010 - 09:37
Anonymous's picture

I love this ad'..it's quality..and it works for me..now I'm off to the pub for 10 pints of Hirter. Thankyou

9 Aug 2010 - 16:28
matthew_wickham's picture
18
comments

no problem with Kelly Brook posing naked with Reeboks???? funny ol world eh?

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