Smokehead whisky creates ad for Classic Rock sponsorship
Smokehead whisky creates ad for Classic RockSmokehead, the single malt whisky by Ian Macleod Distillers, is marking the start of its official sponsorship of Classic Rock Magazine with a new ad campaign.
The ad, created by Robertson Darby Advertising which is based in Moray in East Scotland, will feature heavily in Classic Rock and its sister mag Prog Rock throughout 2010.
As "the Whisky of Choice for Classic Rock magazine", Smokehead will command a high presence in the monthly music publication and on its website.
Iain Weir, marketing director for Ian Macleod Distillers, said: “Smokehead is powerful, intense and not for the faint hearted. The perfect match for a Classic Rock lover.”
Along with the extensive advertising campaign the brand will sponsor the readers' letters page and take part in promotions.
Angus Robertson, managing director of Robertson Darby Advertising, said: “Our latest treatment for the Smokehead brand was created with Classic Rock Magazine very much in mind. Inspired by the powerful imagery of rock album covers, it uses Smokehead’s stunning typographical packaging to deliver a haunting and lasting impact.”
Keeping up the rock theme Smokehead was the VIP sponsor of London’s High Voltage Festival last week and will back the Classic Rock Roll of Honour 2010 Awards in November, attended by, and celebrating, rock icons.
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Anon 15.41 allow me to explain.
Smoke+head=Smokehead
Got it?
But it's not though is it? It's smoke+head+words. As I said (and I'm using the word 'idea' very loosely here) one idea too many.
works for me ... fits the demographic of the brand (of which I fit nicely).
Smoke + head = Smokehead? Might work on Catchphrase but as an advertising idea?
Oh, look, what's that gesture Mr Chips is making about it?
One thing to knock the ad, but making light of Catchphrase - possibly the greatest game show of all time - is taking things too far.
There are some bad people out there...
Skulls woooooh, I remember being right into skulls at school, designing album covers and posters for my O level art exam (was running parallel with guys with wings). Anyway having grown up it doesn't appeal to me but if their audience is 18 - 25 year old males, guys who like Harleys and fans of Motorhead (that's Motor + Head) then this'll work fine. It's an image that grabs the attention and seminal enough to tickle the primeval brain cells so should do very well on posters.
reading this while listening to Kashmir...works for me. Get your lovely selves down to SECC for some classic rock concourse sampling guys ;)
Nice work
Very nice, striking work.
Presumably that doesn't happen when you drink it though?
What's it saying about the product? It's all very pretty but there ain't much of an idea in there. If they have to resort to actually making the head out of words it's not really communicating properly. And why a skull? It's like they looked at one of those "10 coolest Photoshop techniques" lists and just picked a few.
One idea too many for me.
It's not an idea, it's an branding execution. Albeit a nice looking one. And works well as one.
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